The Rise of Programmatic Direct

May 16, 2017 |

Digiday delved into Programmatic Direct and found that Open exchanges are losing clout.

TeamProhaska analyzed ad spend across six supply-side platforms and found the percentage of programmatic spend that ran through the open marketplace declined by about 10 percentage points in the fourth quarter of 2016. What does this mean for programmatic direct going forward? Read the full article here.