Head of Demand Development, North America
Russell Isaacson’s experience on both the buy and sell sides of the programmatic digital supply chain informs his position as Prohaska Consulting’s Head of Demand Development. In this role, Russell leads a team of media sellers on behalf of tech platform and publisher clients.
At the SSP Sovrn, Russell developed partnerships with brands and agencies to increase transparency and performance in their programmatic investments. At the DSP, Chango, he led the East Coast client development team to consistent quarterly growth.
Before working in ad tech, Russell held various business development and online marketing positions at Condé Nast, Spiegel and Expedia. He began his career in CRM software at Siebel.
Russell holds an MBA in general management from the NYU Stern School of Business and a BA in philosophy and math from Wesleyan University.
He loves to travel, and one of his goals is to golf on every continent. So far, he has only Africa and Antarctica left (where he’ll have to use orange balls).