icon_publishersStarting with strategy, right through to implementation, Prohaska Consulting serves as a resource and partner to publishers and all media providers to support their efforts around programmatic and digital marketing initiatives.

With deep experience across all facets of digital media sales, and technical operations, we provide a customized approach to all of our engagements. Our publisher client-base spans the range from integrated-media companies to stand-alone digital publishers.

From general strategy and tech stack development, all the way to implementation and training, let us help you in your efforts to drive digital revenue and success.

With broad experience of working with both Publishers and MarTech companies across the entire digital ecosystem, we bring a unique and valuable perspective. While providing training and education for both media companies and organizations such as the IAB, we also practice what we preach in providing an outsourced sales solution to a select group of Publishers in the programmatic private marketplace.


  • Yield Management
  • Sales Development & Representation
  • Programmatic Sales Training
  • Corporate Strategy
  • Vendor Reviews & Recommendations

“American Media Inc (AMI) has a stellar portfolio of magazine brands across the celebrity, health and fitness sectors.  Prohaska Consulting has supported our drive to maximize our yield optimization by helping us to harness the power of programmatic.  As a team they are proactive and pragmatic – and we are seeing positive results across the board.”

Brian Kroski

Chief Digital Officer, AMI