eMarketer Programmatic Trends Report

Apr 20, 2017 |

As programmatic advertising matures, buyers and sellers no longer see it simply as a means of automating processes, but rather as an advanced method of controlling ad campaigns – and better targeting the audiences that come with them.  eMarketer has just released a report on the current state of programmatic advertising in the US, in terms of both adoption and investment.

Matt Prohaska weighs in on the value of first-party data and the rise of data co-ops in eMarketer’s Advanced Programmatic Advertising report.