A unique series teaching Media Buying on Exchanges using Real-Time Bidding
For anyone not deeply involved with this rapidly-evolving way of buying and selling digital media, this new world can be very confusing and daunting. RTB, SSP, DSP, DMP, ATD...we take you from acronyms to answers by providing a 5-week course helping anyone navigate this world in their current jobs or to prepare you for a new job in this exciting field.
Each class consists of a lecture and discussion, followed by a guest speaker and then a workshop/lab session which will include students building their own ongoing mock digital advertising campaign.
Mario Diez, CEO, quadrantONE
Schedule and Curriculum
Class Topic 1 Overview, Media Landscape, Marketing Objectives
2 Supply Side/Exchange/SSP, Publisher Perspective
3 Data/DMP Overview
4 ATD/DSP Overview
5 Campaign Setup and Launch
6 Optimizing Strategy and Tactics
9 The Agency Perspective
10 Future of RTB, Today's Job Market