Former Programmatic Ad Director for 

          Matt Prohaska re-opens Prohaska Consulting

How to be a Digital Media Trader

​in partnership with







hosted by




     A unique series teaching Media Buying on Exchanges using Real-Time Bidding






For anyone not deeply involved with this rapidly-evolving way of buying and selling digital media, this new world can be very confusing and daunting. RTB, SSP, DSP, DMP, ATD...we take you from acronyms to answers by providing a 5-week course helping anyone navigate this world in their current jobs or to prepare you for a new job in this exciting field.​
Each class consists of a lecture and discussion, followed by a guest speaker and then a workshop/lab session which will include students building their own ongoing mock digital advertising campaign.
​                                                                                                                           Mario Diez, CEO, quadrantONE
Schedule and Curriculum
​Class     Topic
    1         Overview, Media Landscape, Marketing Objectives 
    2         Supply Side/Exchange/SSP, Publisher Perspective
    3         Data/DMP Overview
    4         ATD/DSP Overview
    5         Campaign Setup and Launch
    6         Optimizing Strategy and Tactics
    7         Mobile
    8         Video
    9         The Agency Perspective
   10        Future of RTB, Today's Job Market​







                                                                                              Dan Davies, Director US Ad Operations, Digilant
Instructors & Guest Speakers Order The Videos
"​Tremendously informative with some stellar expert presenters. Will definitely be recommending the classes to colleagues and industry professionals."
James Knight
Vice President, Advertising Sales and Operations
Kindsight, Mountain View, CA
Instructors & Guest Speakers Order The Videos