How to be a Digital Media Trader

​in partnership with

 

 

 

 

 

 

hosted by

 

 

 

     A unique series teaching Media Buying on Exchanges using Real-Time Bidding

 

 

 

 

 

For anyone not deeply involved with this rapidly-evolving way of buying and selling digital media, this new world can be very confusing and daunting. RTB, SSP, DSP, DMP, ATD...we take you from acronyms to answers by providing a 5-week course helping anyone navigate this world in their current jobs or to prepare you for a new job in this exciting field.​

Each class consists of a lecture and discussion, followed by a guest speaker and then a workshop/lab session which will include students building their own ongoing mock digital advertising campaign.

​                                                                                                                           Mario Diez, CEO, quadrantONE

Schedule and Curriculum

​Class     Topic
    1         Overview, Media Landscape, Marketing Objectives 

    2         Supply Side/Exchange/SSP, Publisher Perspective

    3         Data/DMP Overview
    4         ATD/DSP Overview
    5         Campaign Setup and Launch
    6         Optimizing Strategy and Tactics
    7         Mobile
    8         Video
    9         The Agency Perspective
   10        Future of RTB, Today's Job Market​

 

 

 

 

 

 

                                                                                              Dan Davies, Director US Ad Operations, Digilant

"​Tremendously informative with some stellar expert presenters. Will definitely be recommending the classes to colleagues and industry professionals."

James Knight

Vice President, Advertising Sales and Operations

Kindsight, Mountain View, CA